Jeff Butler is a keynote speaker, author, and workplace strategist who talks about how multi-generational organizations can thrive. He helps businesses with topics ranging from recruitment to retention management and offers managers and C-Suite members unique insights from a millennial perspective. Moreover, he talks about authenticity and how it can be leveraged to form connections and create a strong team. Jeff has been featured in over 50 media outlets, has founded 3 profitable companies by 27, and has published two books.

Key Takeaways

• Jeff’s path into the speaking business wasn’t linear. Learn about his challenges and road blocks along the way. 
• It’s important to not only be authentic on the stage but also behind the scenes. Having a team can be a great asset, and it’s important that you’re transparent with them. Let them know when you see them doing well but also point out where they could be improving.
• Sustaining a speaking business is more than just about going on stage. There is a lot at work behind the scenes—like building up experience and marketing yourself. 
• A strategy Jeff gives to have a successful speaking business is reverse engineering everything. Figure out where you want to be and then look at what others did to get there. That is a great source of information and can lead you down the right path.

Memorable Quotes

• The ultimate thing that we’re doing when we’re being authentic or trying to practice authenticity is connection…not to get a result but to connect, feel heard.” – Charles Clark
• “[In speaking] there’s so many people who are better than me who can be funny or make an audience clap on command or get a standing ovation. But can you consistently get on stages for enough money to make this a successful business? That is hard.” – Jeff Butler
• “The speaking business is not just about getting on the stage, it’s a lot of leg work. It’s a lot of behind the scenes things that most people will never see.” – Charles Clark

Episode Resources & Links

Jeff Butler

• Website: https://jeffjbutler.com/
• LinkedIn: https://www.linkedin.com/in/iamjeffbutler/
• Instagram: + Twitter: @iamjeffbutler | Facebook: @iamjeffjbutler

Charles Clark

• Website: https://thecharlesclark.com
• LinkedIn: https://www.linkedin.com/in/charlesclarkusa/
• Instagram: @thecharlesclark
• Facebook: @thecharlesclark

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